You are a business director, marketing director or human resources director for a food service business unit, an SME, a distribution network or a restaurant chain.
You would like to develop your teams’ skills for the out-of-home consumption market.
For example, you would like to:
We recommend specialized training for different links of the out-of-home consumption chain (consumers, independent users, chains, institutional catering firms, and distributors).
We adapt our basic modules to your specifications based on your context, your challenges and the requirements of your market.
Thierry Villelegier – Director, Gastronome Professionnal
We are the out-of-home experts. Our training is dedicated and oriented to your market.
Together we study your strategy’s objectives and the level of your teams to design a customised approach.
Our training is rooted in our consulting and field research experience and based on case studies.
Together we establish a tracking and an acquired skill validation program.
You would like to bring your team a clear, simple vision of the food service market and its challenges.
Whether they are just starting or highly experienced, we train your team with market analysis diagrams that enable them to approach the food service market in a simple yet structured manner. Our training sessions and conferences highlight key market challenges and their impacts on our clients.
You want to make your team more efficient in targeting and activating clients.
We bring information to your team so they can better understand challenges of different players. We train teams to discover each target’s expectations. Our training enables you to determine activation levers adapted for each target.
You want to train your marketing or category management team on the specific approach for the out-of-home consumption market.
We train your teams on best marketing practices for the sector: identifying information sources, building marketing plans, trade marketing approach, and category management.
Thanks to detailed research conducted with us you now have new keys to understanding and you wish to employ this approach to ensure optimal usage.
We transform research data into usable data to help you determine how to identify the most lucrative clients, how to target them, which offers and what business presentation to adapt.
Our pedagogy adapts to various audiences (sales teams, marketing teams, franchise networks, etc.).