CHAIN AND DISTRIBUTOR COMPANY PROFILES

Company fact sheets for leading players on the market: chains, institutional catering companies and distributors

monographie-chaines-distributeurs

You are a marketing decision-maker for a manufacturer, a distributor or a restaurant chain.

You need precise and up-to-date knowledge of your clients or competitors.

For example, you would like to:

  • Update chains’ key figures
  • Understand their major development approaches
  • Analyse changes in their offers, services, and promotions
  • Be aware of key contacts and the referencing process

Our company profiles enable you to analyse leader chains’ operations, evaluate their competitive context and customise your business and marketing strategy to each chain.

« This is the only tool that gives a precise image of our clients every 2 years. This tool effectively highlights strategy and positioning differences between players. I provide my team with it and systematically give it to each new arrival. It also enables me to have external guarantees when I present analyses of our clients internally. »

Pierre Bidault – Sales Director – Bonduelle Food Service

You are a manufacturer

Company fact sheets enable you to update key information on your clients in a standard, ongoing way and to save time on prospects.

  • You can better prepare your client and prospect meetings.
  • You offer products, services and special offers that are more compatible with the chain’s needs.

You are a distributor

Company fact sheets enable you to update your competitor monitoring in a standard, ongoing way.

  • You can compare yourself to your main competitors.
  • You can identify strategic clientele segments and key offers from your competitors.
  • You can better anticipate market changes in terms of offers and market introductions and adapt accordingly.

You are a chain

Company fact sheets enable you to update your competitor monitoring in a standard, ongoing way.

  • You can compare yourself to your main competitors.
  • You can identify strategic key consumers and new offers proposed.
  • You can better anticipate market changes in terms of offers and market introductions and adapt accordingly.

Reliable

In order to create our monographs, we poll marketing and purchasing directors of chains.
Most of our fact sheets are approved by the chains.

Complete

Each monograph includes 4 or 5 pages of figures and qualitative analysis. We use our Food Service Tracking® for Distributors and for Chains tools to enhance the analysis.

Expert

Our monographs are approved by expert out-of-home market consultants. We have been conducting them for 8 years and we compare changes.

68 company profiles

8 years’ worth of historical data

Released every 2 years

Company fact sheets for 38 major chains and institutional catering companies.

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Company fact sheets for 30 major out-of-home distributors.

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