1. Consumption in chains today
2. Key consumer expectations
3. Expectations that have the greatest impact on brand and concept attractiveness
4. Winning models
5. Chain evaluation (Attractiveness, ranking, profile card vs. competitors…)
The first European study measuring and modeling the key success factors for catering chains !
- Target : Among French, Italian and English customers : representative samples of the population aged 18 and over
- 3 countries covered by the study :
France (1000 interviews) : analysis of 24 brands.
UK (500 interviews) : top 20 brand analysis.
Italie (500 interviews) : top 20 brand analysis.
- Collection method : 15 to 20 minute online interviews with consumers in October 2018.