1. Consumption in chains today
2. Key consumer expectations
3. Expectations that have the greatest impact on brand and concept attractiveness
4. Winning models
5. Chain evaluation (Attractiveness, ranking, profile card vs. competitors…)
France (1000 interviews) : analysis of 24 brands.
UK (500 interviews) : top 20 brand analysis.
Italie (500 interviews) : top 20 brand analysis.