You are in charge of research or marketing for a manufacturer, a restaurant chain or a distributor.
You want to conduct research to better understand your clients (consumers, independent professionals, chains, and distributors) and understand their practices, expectations and perception of your services or brands.
For example, you would like to:
We conduct customised qualitative and quantitative research for our clients, enabling them to solve operational or strategic problems for all targeted consumers and out-of-home consumption professionals.
Since 2005, we have been bringing them in-depth, reliable, and meticulous results with our extremely strong sector culture, adaptation of our research fields, and careful attention to developing experience and sampling plans.
Our clients can then decrypt this complex market, identify growth levers, and measure and prioritise expectations of consumers and professionals.
Pascal Schneider – Marketing Director, Euralis Gastronomie
Alexandre Maizoué – Managing Director, La Pataterie
Tools and robust research methods adapted to the out-of-home consumption market with our partners (B3TSI, Market Vision).
We have expertise in polling all levels of market players (distributors, users, chains, and consumers) and intersecting with their insights to provide you with reliable recommendations.
Our refined sector expertise and knowledge of your operational challenges allow us to ask the right questions… and get the right answers.
Our team knows how to guide you through the best methodology based on your challenges and constraints: qualitative or quantitative, exploratory or descriptive… the methods work towards the result.
You would like to understand the expectations of users or consumers, what motivates and discourages them about product concepts.
We know how to poll professional chefs and consumers to find customised insights for your market.
You would like to understand the expectations of consumers and what motivates and discourages them about point of sale or restaurant concepts.
We are experts at polling consumers and shoppers on point of sale or distance purchasing.
You would like to understand how professionals use your category of product.
We know how to conduct research on use and attitude among professionals on one or several channels.
You would like to identify your clients’ different shopping motivators by sector target in order to prioritise and activate them effectively.
We know how to poll independent restaurants and points of sale as well as large accounts, institutional catering companies, and distributors.
You would like to identify different profile types of professionals or consumers based on their shopping behaviour in order to activate them effectively.
We have developed specific expertise in mastering decision-making logic research. We establish detailed segmentation of purchasing behaviour in partnership with Market Vision and B3 TSI (French decision logic specialist).
You would like to understand your market position (image, reputation, and satisfaction) to select, communicate with, or develop your teams, clients and suppliers.
We take great care to define quotas and samples in order to provide you with figures that are representative of the food service market to best estimate your development potential.
You want to know the size of your target market.
We know how to quantify the market by product category by polling independent users, chains, and distributors.